Skip to Main Content

Bringing Magic to Marketing

ELIRON TOBY + Co. is a boutique strategic marketing consulting firm, located in Mount Carmel, Haifa, Israel. Since its inception in 2002, ET+Co. have created hundreds of creative branding and go-to-market projects for B2B and B2C corporations in Israel and all over the world.
ET+Co.’s two main areas of expertise are strategic marketing and innovation. Our services include; strategic planning, brand development, positioning strategies, qualitative marketing research, and supporting the development process of new products and services (Innovation Management).

'Marketing on Canvas' - Our Proprietary Working Tool

Over the years, we have developed and designed ‘Marketing on Canvas’, our design thinking based working tool, which supports all our brainstorming sessions and strategic discussions – both during internal teamwork sessions and during strategic workshops with clients.

See more

Public Speaking

All of Eliron’s lectures are dynamic, entertaining and combined with magic acts that illustrate the main ideas. They include many examples from the field. Most examples are the fruit of Eliron’s successes and failures in leading groundbreaking marketing and innovation moves, and some are examples from innovative masterpieces around the world.

To meet Eliron

Latest News

New corporate identity for WTG

Latest News: New corporate identity for WTG

Wizer Technologies Group (a.k.a WTG) is a privet holdings company headquartered in Tel Aviv, Israel. Preciseness, Expertise, and Innovation are the group key values and key success factors. Among WTG holdings are Tavit Technologies, one of Israel’s leading manufactures of packaging decoration labels, and DielTech specializes in the creation of advanced adhesive solutions, mainly for the microelectronics, medical device, and aviation industries.

NextFerm Goes Public

Latest News: NextFerm Goes Public

NextFerm Technologies Ltd, food-tech company based in Yokneam Israel, develops novel active food ingredients based on yeast and fermentation, held the offering at a company valuation of NIS 115 million. The company has completed its initial public offering (IPO) on the Tel Aviv Stock Exchange, raising NIS 30 million at a company valuation of NIS 115 million.

Winter Campaign for JUST™ Eyewear

Latest News: Winter Campaign for JUST™ Eyewear

The unbearable lightness of seeing is the leading motto and slogan of FM OPTICS innovative brand. The new 2021 winter campaign will be presented internationally on social media together with point of purchase all over the world.

Meet Eliron Toby, Founder of E.T+Co.

Eliron Toby is a master of designing marketing strategies, drafting value offerings and creating brands. He is a lecturer in Marketing Thinking at the Faculty of Design at HIT and author of “The Magic of Marketing”, a kit of 52 cards for experiential study of the art of marketing. Eliron is chairperson of the Board of Directors of FM OPTICS and senior partner at the consulting firm AGRIQUALITY.

Our Work

Branding Strategy + Go-To-Market Planning for AstaFerm by NextFerm

Branding Strategy + Go-To-Market Planning for AstaFerm by NextFerm

Branding Strategy + Go-To-Market Planning for AstaFerm by NextFerm

Branding Strategy + Go-To-Market Planning for AstaFerm by NextFerm

Branding Strategy + Go-To-Market Planning for AstaFerm by NextFerm

Branding Strategy + Go-To-Market Planning for AstaFerm by NextFerm

Branding Strategy + Go-To-Market Planning for Astaxanthin in Gummies by Redsource

Branding Strategy + Go-To-Market Planning for Astaxanthin in Gummies by Redsource

Corporate Identity + Branding for Baram Group

Corporate Identity + Branding for Baram Group

Corporate Identity + Branding for Baram Group

Corporate Identity + Branding for LIVEgg

Corporate Identity + Branding for LIVEgg

Corporate Identity + Branding for LIVEgg

Corporate Identity + Branding for LIVEgg

Corporate Identity + Branding for LIVEgg

Corporate Identity + Branding for FM-Optics

Corporate Identity + Branding for FM-Optics

Corporate Identity for ContGuard

Corporate Identity for ContGuard

Corporate Identity for ContGuard

Branding + Go-To-Market for INFAT by Enzymotec

Corporate Identity + Branding + Go-to-Market strategies for Netafim

Corporate Identity + Branding + Go-To-Market Planning for Masik Kibbutz Magal

Corporate Identity for WTG group

Corporate Identity for WTG

Corporate Identity for Tavit

Corporate Identity for Di-el

Branding Strategy + Go-To-Market Planning for AstaFerm by NextFerm
Branding Strategy + Go-To-Market Planning for AstaFerm by NextFerm
Branding Strategy + Go-To-Market Planning for AstaFerm by NextFerm

Our Services

Brand Strategy Design
Brand Strategy Design

Brand is much more than a logo, name or slogan — it is the entire experience that prospects and customers have with the company and its products or services.

Brand strategy defines what the company or its product stand for, the promise they make, and the personality they convey. In addition, while it includes the logo, color palette and slogan, these are only the creative elements that convey the brand. Instead, the brand lives in every day-to-day interaction you have with your market:

  • The images you convey
  • The messages you deliver on your website, proposals and campaigns
  • The way your employees interact with customers
  • A customer’s opinion of you versus your competition

Go-to-Market Planning
Go-to-Market Planning

Go-to-market strategy is the plan of an organization, utilizing its inside and outside resources, to deliver their unique value proposition to customers and to achieve a competitive advantage.

In the earliest stages of developing a go-to-market strategy for a new product or a service, the company first has to accurately define the target market. The company has to decide whether they already have prospective customers within their customer base but are using different services.

After defining the market, the product or service is researched until a final decision has been made on what the value proposition will be. Then the company determines its pricing strategy. It is very challenging to decide what pricing strategy to follow as it differs from one product or service to another, or even when the product or service remains the same but the strategy changes, such as switching to subscription-based pricing.

Moreover, choosing the right distribution and marketing channels followed by promotion are very vital steps in a go-to-market strategy. A company has to decide which distribution model to choose, what kind of support and services are required and has to address the possibility of creating a competitive advantage.[5] Afterwards, the company decides how it is going to promote its product or services and what kind of marketing campaigns are the best to follow.

  • Market Condition

    Research
    +
    Definition
    +
    Target

  • Application & Acquiring

    Deploy go-to-market strategy

  • Winning Customers

    Winning customer experience

From creativity to innovation
From creativity to innovation

Business development and technology based on marketing thinking

“We spent four years investing in a product that nobody interested. We were sure everyone would like our idea, that it would be a hit and that’s why we started the company. For four years we have developed technology that will connect users in order to speed up the Internet. But when we went on the market with the product, we found that no one cares.”

R&D managers, marketing and business development managers or CECs – if you also feel that this story told by OFER WILENSKY, CEO of HOLA sounds familiar – this workshop is just right for you!

The workshop is engaged in developing creative thinking capabilities and managing product development processes and customer-centered business services. The premise is that in-depth familiarity with the customer is done before the development process begins. Therefore, the workshop begins by improving the emotional characterization capabilities of the future customer of the product or service and defining the characteristics of the ideal solution for it. Later on, an orderly brainstorming process will be presented – raising creative ideas and testing the programming (or non-programming) to realize them. Part One – Customer Space: Befriend the problem and not the solution: The new question we will learn to ask is why the customer will buy the product we are developing. Part 2 – The Space of Creativity: How to create an action space that frees participants from each restraint to activate the imagination and raise the most original and creative ideas. Part III – Innovation Space: Creative Imagination Becomes Reality. Turning the idea into a work plan using a technological and marketing prototype.

Public Speaking & Publications

Public Speaking & Publications

 

The Magic behind Marketing

Download brochures >
 

The Fly and the Art of Innovation Management

Download brochures >
 

Design is much more than aesthetic

Download brochures >
 

The 52 Secrets Behind the Magic of Marketing

Download brochures >
 

Magic – A Lifetime’s Journey

Download brochures >
 

Lectures by Eliron Toby

Download brochures >

This site uses cookies as described in our Privacy Statement and Cookie Policy.
To see what cookies we use and set your own preferences, please refer to the Statement and Policy. Otherwise, if you agree to our use of cookies, please continue to use our site.